Digital architecture in 3D
The new house of economics
- Length221 words 18 images
- Reading Time3 min 44 sec
The image campaign of the WKO (www.wko.at) (Wirtschaftskammer Österreich / Austrian Federal Economic Chamber) takes another path. kalbeck.media focuses substantial, tangible matters of fact: steel, concrete, glass. Reliable, stable components impersonate the new headquarters of the chamber and, therefore, are the best testimonials for what the WKO stands for: reliability.
The elaborately produced assets were used in promotional videos, print materials and an app and conveyed realistic impressions of the benefits that are bestowed on clients, visitors and interested parties.
Stage 1: Shooting
Focusing functional innovations
Insights into construction and ground plans
True to scale reproduction of the building
Stage 2: Concept
Stage 3: 3D Modeling
Stage 4: Multilayering
Multilayering for x-ray views
Futuristic impressions with the presentation of the object
Stage 5: Compositing
Implementation of the presentation system
Stage 6: Dissemination
Finalization and deployment in diverse fields of application
Print, App, Video
Take off to the future
Coca Cola Beverages
Employer branding and unconventional sales trainings in 3D around the slogan "take off to the future".
[ 3D information system | advise | employer branding ]
R&D Project | TU Wien
Location Promotion im Highquality-Segment hat vielfältige Einsatzbereiche: Veranstaltungsplanung, Architectural Walkthroughs, Präsentation als Film- & Eventlocation, interaktive Leitsysteme, Interactive Interior Design Systems.
[ r&d | 3D information system | 3D visualisation ]
Against the stream
Breaking through digital standards
Between the norm and taking risk to reach beyond the regular, lies a very fine line that drives respectable web design. Though standards are often inevitable to uphold, individualization must transpire at all times where it is applicable.
Pimp my slide
The first step into using the full potential of presentations is to try and avoid making mistakes yet there is a lot more to come. In-house best practice examples demonstrate innovative and practical ways of visualization.