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User Experience, Usability Issues, und Design Standards in der Gestaltung von DVD Menüs.
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Research Report
User Exerience of DVDs
User Experience, Usability Issues, und Design Standards in der Gestaltung von DVD Menüs. 

Implications for Designing the User Experience of DVD Menus

Thomas Költringer, Martin Tomitsch, Karin Kappel, Daniel Kalbeck, Thomas Grechenig

DVD menus often miss out on usability and are complex and difficult to navigate through. One of the main problems is the lack of design standards. By conducting an expert walkthrough we identified typical usability issues of DVD menus and verified them with usability testing and a user survey. Our research goal is to develop a set of specific solutions for designing usable DVD menus to improve the overall user experience. As a first step towards this goal we present an initial set of usability issues that are specifically relevant for DVD menu design.


INTRODUCTION

Motion pictures have initially been developed for home entertainment at the Edison Company. Yet they first appeared in movie theaters, where watching a movie was a non-interactive, passive experience. When TVs and later on VCRs found their way into our homes this experience suddenly involved interaction. Back then, the devices offered only a very small set of operations and the media (e.g. VHS) was still linear. With the advent of DVDs the user is now faced with a media that allows random access and supports built-in interactivity. Today, the primary display for watching movie DVDs still is the home TV set with a remote control as input device. Recent studies [1] show that more than 99% of U.S. households have a TV set and 68% have DVD equipment. Only 5% watch DVDs merely on their computers. Usually, DVDs come with interactive menus for user control. Due to the fact that these menus do not follow any standards users often experience problems using DVDs. This is especially relevant for novice users. This can make watching a DVD a frustrating experience. As Donald Norman stated, it seems that designers of DVD menus have not learned from previous media and are repeating the mistakes of interactive media design [5]. A common problem with DVD menus is their complex and difficult navigation when using a remote control. Designers often put much more emphasis on visual design than on functional design. This leads to fancy, animated and complex menus, however, for good usability simple control and consistency are much more important. The usability of DVD menus has barely been mentioned in literature so far. Don Norman states a few problems and the lack of standardization in his article about DVD menu design [5]. Non-scientific publications, such as news articles, weblogs and forum postings also identify DVD specific usability problems. Research work about interactive TV represents another domain from which general issues (e.g. remote control interaction, visual representation) for DVD menu design can be derived. Besides that, there is a lot of standard literature about user interface design which also applies to DVD menus.

IDEA

User expectations are key in DVD menu design in order to make watching DVD a good user experience. One possibility to assure this is to provide design principles or guidelines [6]. These guidelines should be derived from user studies and should cover all relevant issues, from general user interface guidelines to specific DVD features. Guidelines also represent a compelling tool for product development in the face of limited resources. Experts can discover usability problems very quickly using guideline evaluation [3]. For DVD menu design, no specific design guidelines have been developed yet. Every DVD production company seems to have its own standards and guidelines, which leads to various different implementations of DVD menus on the market. This forces users to relearn the menu handling over and over again. Our study focuses on specific usability issues of DVD menus. The goal of this study is to reveal the problems of current DVD menus and to find solutions that enhance their usability. Our aim is to create an initial set of design principles for designing usable DVD menus.

METHOD

The focus of our evaluation was on investigating movie DVDs, the most common kind of DVDs on the market. We conducted the evaluation in two steps. In the first step (expert walkthrough), usability experts evaluated several DVDs to identify usability problems and design standards. In the second step we conducted usability testing and a user survey to verify the identified issues and to provide recommendations for improvements.

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